HOW TO USE BOTH SIDES OF YOUR BRAIN FOR A BETTER BUSINESS

Being too focused on your creative business side by spending too much time and resources, creating marketing campaigns with no goals and metrics will most likely lead to disappointing results.

Similarly, too much focus on numbers can cause dry marketing campaigns that cannot produce a meaningful customer experience.

As leaders, we need to learn how to balance how our left and right brain works. You are a left-brained thinker if you focus too much on data and analytics, and you are a right-brained thinker if you are keener on the creative side like writing and designing.

I have listed below some beneficial tips on using both sides of your brain when marketing your business

Keep away from placing too much focus on one and not enough on the other. Split your marketing activities into two categories. One is for creative activities like building content and designs, and the other is for analysis, like tracking, reporting, and market segmentation.

Dedicate a time to do left and right brain activities. If your company is out of balance, you may need to make changes in your company culture and operations. The best way to cause significant changes is to lead by example. Be a champion for change and show your dedication to a balanced approach.

Encourage left-brain and right-brain team members to cooperate and collaborate. Identify training opportunities to strengthen both brain skills. Promote a "both-brain" approach, starting at the top. Use transparent decision-making processes and suitable training to build a more balanced strategy to improve your business marketing performance.

As an entrepreneur, it is essential to use both analytical and artistic sides to their fullest potential. Depending too much on analysis can stunt your creative process. Likewise, doing creatives without attention to data can cause an ineffective marketing campaign.

If you find it hard to take your business to the next stage, then becoming conscious of how you think and work is a smart way to find the solution to your current business challenges. All outstanding leaders recognize what they can and can't do and get help from skilled people in areas they find the most difficult.

And if you need help from those who excel in areas you're weaker in, consider getting an analytical and a creative Virtual Assistant. We provide various services and help entrepreneurs or businesses from the comfort of our homes. Recognize your limitations and align yourself with those who complement you.

And there you have it! Anyone can be left-brained and right-brained to be a successful entrepreneur, and if you follow the tips above, you can tap into both!