SIMPLICITY IS THE KEY TO SUCCESSFUL BUSINESSES

Who doesn't love simplicity? We love easy to use products. We love people who knows how to express themselves with clarity. We appreciate companies that have a distinctive, simple brand.

So why do we overcomplicate things?

Simplicity is the most influential tool any modern business can have. Consumers love it. Employees lean toward anything but complex. And with simple processes, it can take a company's management to astonishing heights.

But simplicity is complicated. The more we grow, discover and invent as a humans, the more complicated our lives become. Reality check—we simply can’t help it but make things complex.

Simplicity is not about being simple – it’s about giving the impression of being simple. To do this, we must strive for an easy FLOW, where users can move seamlessly through a website without being aware of their actions because everything is so intuitive.

It looks easy on the outside but highly tricky on the inside. A company that builds easy and simple user experience sets them apart from their competition.

Ice cream surely can’t be that complicated, right? What appears to be a straightforward, delicious confection – with big chunks of cookie dough, candy, and swirls – results from a complex process.

Combat complexity today and focus on what matters the most.